Only the film crew, which can see the CGi vehicle in real-time, know the secret identity. The Blackbird can transform into any vehicle, and anyone who happens to catch a video or picture of it will have no idea what that transformation will be. ![]() And that poses a lot of logistical problems, including the lack of actual vehicles for expensive commercial shoots, or the need to keep the actual cars under wraps for specific auto shows. As a marketing exec, it’s his job to generate excitement about vehicles before they’re released. “If you can’t tell the difference between what’s real and what’s virtual, it’s a game changer.” They’re all AR creations born of a video game engine, and powered by a high-end consumer PC with an NVIDIA graphics card. The “aha” moment comes when you realized that none of these vehicles ever touched the pavement in LA. There’s also a ’69 Camaro available for this demo, which debuts at GDC. “The Race” is a 60-second video that pits the 2017 Camaro ZL1 against the Chevy FNR concept car. The end result of this first marriage between real-time game rendering and real-world Hollywood-style commercial production debuts today from Chevy. The independent developer has also steered into the automobile industry through its Unreal Engine Enterprise division, working with companies like McLaren, Jaguar, BMW, McLaren, Toyota’s Australian unit and now Chevrolet. They needed some type of technology that could not only produce photorealistic imagery, but accurately depict lighting and shadows – all in real-time while housed in a mobile camera SUV (in this case a Mercedes-Benz ML) that chased the Blackbird.Įnter Epic Games, which has greatly expanded its clientele beyond video game makers over the past few years. The film crew couldn’t accurately get a sense for what the new vehicle looked like in the shot until after the spot was filmed. The simple black car was used to shoot commercials for the Chevy Sonic, but there was still an issue. ![]() “That opened the idea of doing a generic customizable motion tracking vehicle set up for just this,” Russell said.Īnd the Blackbird, which has also been called Raven, was born. ![]() Then in post production they rendered the C7 Corvette over it using 3D computer-generated modeling. Sam Russell, general director of global marketing for Chevrolet, told Digital Trends back in 2013 The Mill took a C6 Corvette and decorated it with motion tracking markers to shoot a live action commercial. While Chevy and The Mill have experimented with this augmented reality concept in the past, it was always done in post production. And Epic has teamed up with ad agency The Mill and Chevrolet to superimpose photorealistic vehicles like the Camaro ZL1 on top of an actual vehicle (dubbed the Blackbird) that’s capturing a 360-degree view of the Angeles Crest Highway in Los Angeles (minus the LA traffic).
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